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Are you looking to sell property in San Francisco?

Selling your San Francisco property can seem like an overwhelming task, but Doug & Eddy understands the City’s unique marketplace. They live for the challenge to maximize your return on investment while minimizing costs to you. Doug & Eddy will create a plan of action and will provide constant detailed updates throughout your transaction using the latest digital technology and applications. They’ll keep you fully apprised and informed so that your transaction is smooth, easy and stress-free. They are committed to and thrive on finding you the highest price and best terms possible for one of your most valuable assets. They will ensure your property and interests are always their top priority.

“ We have strategic step-by-step systems in place to make your transaction successful, easy and stress-free all while striving to obtain you the highest possible sale price. ” – Doug & Eddy


Our Concierge Service

With Doug & Eddy’s White Glove Concierge service, they will recommend and even front the cost of select services to revamp your property’s appearance and enhance its desirability. This means less time on the market, with an even higher return on the sale.

No hidden fees or interest charged.

Doug & Eddy aim to prepare your home for an optimal launch on the market. After assessing your property’s needs, they work together in creating opportunities to increase value and profitability.

From deep cleaning to cosmetic improvements, Doug & Eddy will cover the upfront costs of select services and not collect payment until the sale of your property. By investing in your home’s potential, we seek to leverage a more swift and lucrative sale.

Select Concierge Services Include

✔️ Deep Cleaning

✔️ Staging

✔️ Handy Work

✔️ Inspections

✔️ Painting

✔️ Cosmetic Renovations

✔️ Window/Power Washing


✔️ Landscaping

✔️ Flooring

✔️ Decluttering

✔️ Pest Control

855 Le Playa SF-140
855 Le Playa SF-2
855 Le Playa SF-24

Before & After
As seen in the original photos, the Seller moved out and delivered the property to us, and we took care of the rest.

As a Seller, Doug & Eddy and Vanguard Properties are your:

  • Analysts. With proprietary market intelligence empowering creative insights and action, they are always in cadence with the fluctuating real estate market. Backed by a comprehensive market evaluation and comparable sales information, your selling process will be powered by intellect and confidence.

  • Advisors. They will address every detail in preparing your property for the market from making repairs to obtaining reports and elegantly, and appropriately, staging your property to engage the right buyer. And to safeguard your interests, they will guide you through the myriad of paperwork that accompanies a real estate transaction.

  • Networkers. With a web of reputable connections, the skill to create a tailored marketing strategy and innovative advertising and promotional tools on-hand, they will tap into the real estate community to ensure your property has maximum exposure to the most qualified buyers.

  • Negotiators. As your Vanguard agents, they are your advocate. They’re tough, so you don’t have to be. They work directly with the Buyer’s agent in negotiation to maximize your sales price and optimize your terms.

  • Coordinators. With a unique technology platform and a heart that beats for organization, they will address all of the necessary factors to ensure a smooth process in its entirety as we arrange inspections, appraisals, escrow, and closing.

  • Lifeline. From start to finish, day or night, by phone, online or in person. Doug & Eddy is available for questions and concerns, big and small.

We know that the market is constantly changing. To reach today’s buyers, we analyze the current market and create a personalized and innovative selling strategy in-line with your unique needs and existing conditions. By employing the latest in-home marketing tools, we have a superior tech-driven luxury real estate advantage. With proprietary market intelligence inspiring every decision, we are the most trusted name in selling San Francisco real estate.

Selling your property doesn’t have to be complicated!

Before & After

Seller Occupied Property with Partial Staging - Sold Early Covid-19

The Property Selling Process

  • 1. Let’s identify and create a strategy to get you top dollar. Doug & Eddy will meet at your property for an initial assessment consultation. They’ll answer any questions you may have and determine your needs and priorities to develop a strategy to get you the highest price and best terms possible for your property. During this visit they will assess the condition of the property, the layout, it’s location and possible market improvements that will help to bring you multiple buyers, multiple offers, and the highest possible sale price. They will prepare a detailed Comparable Market Analysis (CMA) of your property to determine the potential list price and the likely sale price for your property. It will be during your second meeting where they will present to you their findings and any property preparation recommendations to assure the property targets a wide audience.

  • 2. Let’s get your home ready for sale. Doug & Eddy will recommend how to prepare your property to attract the largest pool of buyers. To ensure your property is in top condition, they will coordinate as needed with their team of handymen, landscape artists, cleaners, painters, stagers, photographers, website developers, and inspectors so that buyers feel comfortable submitting a clean, contingency-free offer. They will schedule any pre-sale inspections, order a 3-R Report, a Preliminary Title Report, and prepare a full set of disclosure documents to ensure buyers are fully informed, and we have an effective marketing period and close of escrow.

  • 3. Marketing is their expertise. Doug & Eddy will develop and execute an aggressive marketing plan that will attract the best offer by maximizing exposure to the broadest cross-section of buyers. Your property will be featured on the MLS and across an endless variety of online and print media outlets. They will have the proper signage installed on your property, schedule Brokers Tours and invite all San Francisco and Vanguard agents to attend these tours. Invitations to open houses will be mailed to homes in your neighborhood, and they will host more open houses than an average agent would and they’ll accommodate special showings to prospective buyers and brokers at your convenience. They will communicate with you the results of each open house and private showing and will evaluate the results with you as needed.

  • 4. Let’s accept an offer, navigate the transaction and close escrow. We will set a strategic offer date, and Doug & Eddy will discuss and clarify the presented offers and their terms and conditions. They are ready to negotiate and advise on the proper counter-offer strategies to get you the very best offer that meets your needs until a final agreement is reached between you and the Buyer. Doug & Eddy will manage the escrow process, from beginning to end. Doug & Eddy utilizes an online management system that coordinates the entire transaction so that all parties to the transaction remain informed of the progress, and that inspection and loan contingencies are removed in a timely fashion, and close of escrow occurs as scheduled.

  • 5. Move on to your next adventure & always count on Doug & Eddy. If you’re staying in the City, Doug & Eddy can help you find your next property or assist you with your relocation needs through their vast network of agents nationwide. They will continue to be your resource and mentors for anything real estate related, and you can rest assured that Doug & Eddy will always be looking out for your best interests.

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