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Interior Merchandising

Preparing A Victorian For Marketing

When preparing to launch a home in the competitive San Francisco real estate market, my approach involves not just styling and staging, but a comprehensive strategy to maximize value and profitability. I assess the property's unique needs and work to create opportunities for enhancement. Recommendations go beyond surface-level aesthetics; the focus is on preparing the property to attract a diverse range of buyers. To ensure top-notch condition, coordination with a team of skilled professionals, including handypeople, landscape artists, painters, cleaners, stagers, photographers, and inspectors, is crucial. This collaborative effort is designed to make potential buyers comfortable, encouraging clean, contingency-free offers. This attention to detail ensures that buyers are fully informed, contributing to an effective marketing period and a seamless close of escrow.

Before
After

acoté- Hayes Valley, San Franciso

As the Visual Merchandiser to the only acoté shop in the US, it was my responsibility to ensure merchandising reflected the French visual directive. One of each style & color was merchandised on the sales floor, awareness of inventory and product was crucial to this merchandising setting. Collections were biannual, refreshing the sales floor so that clients see a fresh store through the year was key.

PrAna- Pacific Heights, San Francisco

It was a great adventure to be the Lead Visual Merchandiser where I was able to bring my creative mind to play at this beautiful two-floor boutique shop on Fillmore Street in San Francisco. New color stories were released every two months and the store would go through revamps to keep things looking fresh. Window displays would be changed every three months and most times included multimedia art installations. After the window display was changed, it was my responsibility to sustainably dispose of the window collateral. I donated all yoga mats to Headstand's Gala 2015. A nonprofit dedicated to empowering at-risk youth to combat toxic stress through yoga and mindfulness. Personal feedback requested by prAna's headquarter team was often used to create the store's visual directive, marketing, and ambiance.

Eddie Bauer- Westfield San Francisco Center

Eddie Bauer was a wild visual merchandising experience! Floor-sets were done when the store was closed and the mall lights were off. Flipping the store around overnight was done monthly. The store would open the next day with a completely new concept, merchandising new items and revamping the old by the corporate directive. I was responsible for the mannequin styling & pinning, and window cling installation.